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By Russell Bellow
Friday, October 07, 2011
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Measure marketing efforts with tracking codes

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Measure marketing efforts with tracking codes Measure marketing efforts with tracking codes - a blog posting from Whindo - Ticket Whindo To Your Event

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Whindo recognizes that your event marketing efforts may and often should extend beyond the built-in promotional tools of Whindo. For example, you may be promoting your event with Google AdWords, through a direct mail campaign, or simply from your existing website.

Tracking codes were introduced to extend Whindo's native analytics by capturing the origin that successfully drove traffic to your event website. This insight enables event organizers to most effectively increase attendance while reducing cost by focusing on areas that yield the highest return.

By default, Whindo tracks traffic and conversions from the built-in promotional components of your event website. Using the social networking plugins Whindo captures all site visits originating from Facebook, Twitter and LinkedIn postings. For example, if a prospect clicks the Tweet button on your event website, a link is posted to their Twitter account. When someone clicks on the Tweet to access your event website that visit and possible conversion would be classified with the tracking code Tweet.

Each event also automatically creates a tracking code for your website and is available under the Promotional Tools tab in the event manager and you can create up to 100 more custom tracking codes for each event.

The first step is to create your new tracking code.

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Then select the type of button or plain text html you want to display.

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Copy the code associated with your new tracking code.

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Note: To accomplish this each URL is directly connected to a tracking code that either Whindo created for your event or any custom tracking codes you created. These URLs are encrypted for security reasons and should not be modified or they will no longer be functional.

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